MERCADO FAMOUS

Mercado Famous is a modern Spanish food brand reintroducing traditional tapas with a fresh point of view. Rooted in quality sourcing and time-honored practices, the brand celebrates Spanish food as something joyful, communal, and meant to be shared.

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I led visual storytelling and creative direction across Mercado Famous’ digital platforms, shaping the brand’s voice and visual identity through cohesive, content-driven storytelling. I oversaw the full content lifecycle from concept to execution, directed photo and video shoots, and served as lead photographer for campaigns and brand content.

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In addition, I designed graphics and maintained a consistent brand aesthetic across channels while developing email marketing creative for both DTC and wholesale partners, ensuring cohesive storytelling and brand alignment across customer touchpoints.

Art Director & Photographer

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Photography · Art Direction · Email Marketing · Production · Copywriting · Paid Social