SENECA

Seneca is a modern menswear brand crafted between Italy and New York, known for innovative fabrics sourced from some of the world’s top mills and a design philosophy rooted in versatility.

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I led end-to-end production across eCommerce, editorial, campaign, and social content, handling photography and videography while overseeing all pre-production logistics, including casting, styling, location scouting, and vendor management. I managed timelines and workflows in Asana to keep projects moving efficiently from concept to delivery.

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In parallel, I developed creative assets for paid media, email, promotions, and organic social, ensuring a consistent brand presence across channels. I also streamlined email marketing in Klayvio, contributing to over $100k in revenue growth within six months.

Art Director & Photographer

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Photography · Paid Social · Email Marketing · Art Direction