SENECA

Seneca is a modern menswear brand crafted between Italy and New York, built around innovative fabrics, thoughtful design, and a less-is-more approach to getting dressed.

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I led creative production across e-commerce, editorial, campaign, and social, planning and executing everything from casting and location scouting to photography, video, and final delivery. Whether it was a seasonal campaign, a product launch, or day-to-day content, I was responsible for bringing the brand to life across every touchpoint.

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Beyond the shoots, I developed creative for paid media, email, promotions, and organic social, helping maintain a consistent visual identity across channels. I also overhauled Seneca's email marketing strategy in Klaviyo, contributing to more than $100K in revenue growth in six months.

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