Caraa is a New York–based lifestyle brand built around thoughtful design, function, and modern women on the move. Founded by a designer and an entrepreneur, the brand creates timeless bags meant to keep up with real life—balancing style, utility, and intention.

​

As Art Director and Lead Photographer, I spearhead visual storytelling and creative direction across Caraa’s digital platforms, shaping the brand’s narrative through cohesive, social-first content. I lead and mentor the social team, oversee the full content lifecycle from concept to execution, and serve as the brand’s primary photographer, producing campaign and social imagery.

​

I direct photo and video shoots, design graphics, and maintain a consistent visual identity across channels while developing content strategies that drive growth. My work has contributed to a 200%+ increase in Instagram engagement within six months, and I manage influencer campaigns through Grin, generating over $50k in revenue in under three months.