Anne Fontaine is a Parisian fashion house known for timeless, feminine design that balances elegance with ease. Rooted in the belief that personal style is a form of self-expression, the brand celebrates versatility, confidence, and individuality in every collection.

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I led photo and video production across campaigns, eCommerce, and social, providing direction to staff, talent, and crew while managing all pre-production logistics, including budgets, call sheets, casting, and location sourcing. I also captured photo and video content in-house, supporting a wide range of brand and marketing needs.

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In addition, I developed and executed social media strategies across Instagram, Facebook, and Pinterest, and designed paid social campaigns that drove measurable growth, resulting in a 30% increase in conversions over six months.