Fur is a natural skin and body care brand made for every part of the body—for every body.

 

As Brand Manager, I led Fur’s visual identity and brand voice across digital channels, with a strong focus on social. I was deeply hands-on in the creative — shaping campaign and shoot concepts with the team and art directing everything to make sure it felt cohesive, intentional, and still fun.

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I also shot all of Fur’s social-first content myself — from campaign extensions to editorial-style social and e-comm PDP imagery (photo + video). On top of that, I managed day-to-day production (timelines, calendars, keeping everything moving), and supported influencer activations, events, and branded mailers that helped extend the brand beyond digital.