Fur is a natural skin and body care brand made for every part of the body—for every body. The brand is known for taking a more open, honest approach to intimate care, pairing effective formulas with an inclusive, approachable point of view.

 

As Brand Manager, I led Fur’s brand voice and visual identity across digital channels, with a strong focus on social. I partnered closely with creative and marketing teams to develop shoot concepts and campaign direction, providing art direction to ensure everything felt cohesive, on-brand, and thoughtfully executed.

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I worked hands-on to produce and capture content for social-first campaigns, editorial shoots, and e-commerce, creating PDP assets and photo and video content used across digital and select print platforms. In addition to day-to-day content creation, I managed production timelines and calendars, led content strategy conversations, and oversaw influencer activations, events, and branded mailers.